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| Day 1, 27 September 2011 |
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| 09.00 |
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Registration and refreshments |
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| 10.00 |
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Chairman’s opening remarks |
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OFFICIAL OPENING CEREMONY |
| 10.15 |
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Future Cities Opening Ceremony and Welcome Address |
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Join us as senior government representatives participate in a welcome address to mark the inauguration of the first ever Future Cities conference. This session will be open to all visitors and delegates to attend. |
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| 10.45 |
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End of Future Cities Opening Ceremony |
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KEYNOTE ADDRESS |
| 11.00 |
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Transformational cities: The impact of social revolution in governance, identity and shaping tomorrow’s cities |
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We are living in exceptional times and particularly in the heart of the Middle East, we are surrounded by many high profile political conflicts which are dominating world headlines. In this Keynote Address, we will hear from a leading government official on how social change is impacting the urban socio-economic fabric and how cities throughout history and undoubtedly into the future will continue to be transformed by the power of social movement. Hear what they are doing in light of recent events as they reveal their urban plan going forward.
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PRESENTATION |
| 11.30 |
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Branding your city for success |
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Globalisation has opened the world up to more choice. Global cities are vying for the attention of businesses and tourist dollars alike. In order to compete, it is of vital significance to have a positive image for your city. Not only should this image be easily recognizable by the wider public, but also by the community living and working in that city. The bottom line is branding is key to a city’s competitiveness on the global stage. This session will look at how some of the world’s most easily recognizable cities have identified their main assets and attributes and packaged them in a strong brand for their city. Hear from an internationally-recognized branding and PR expert on how you too can get the branding and buy-in that you need to effectively position your city to compete with the major global players in this high stakes game.
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| 12.00 |
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Lunch |
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PRESENTATION |
| 13.00 |
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Migration and the modern city: Integrating a multi-cultural society without losing cultural identity |
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This session will explore the impact of migrant workers on the growth and development of Dubai’s economy. From the 1950s, Dubai’s policy has been to welcome expatriate workers to help build a strong base for trade and economic expansion, which has created one of the most diverse societies in the world. The emirate has also put into place policies to protect the Islamic values underpinning society as well as to retain the unique heritage and identity of the city. There is no question of the immense impact the free trade and open migration policies have had on the growth of this great city, but what challenges does Dubai face in integrating a highly disparate demographic population without losing its own vibrant cultural identity?
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PANEL DISCUSSION |
| 13.30 |
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Diversification in industry to support sustainable economic growth |
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Dubai’s leaders had the great foresight to put the wheels of a highly diversified economy into motion more than half a century ago, when much of the region was relying solely on oil income. It has been this visionary approach to industrial development that has seen the city catapult onto the world’s stage as a leader in energy, shipping, aviation, media, financial services, tourism, aluminum, gold, diamonds, real estate, construction and more. While the recent financial crisis has of course hit Dubai, as it has all economies worldwide, the city has proved its mettle in not only sustaining the hit, but demonstrating its maturity and resilience through reliance on a wide range of market sectors. How did this tiny emirate with a local population of less than 1,000,000 people execute one of the most ambitious urban development plans ever witnessed in modern history? How has the introduction of economic free zones worked to lure foreign blue chip companies and capital-intensive industries to Dubai? And what can other cities learn from Dubai’s example about diversifying their economic portfolio to ensure long-term sustainability and socio-economic stability?
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| 14.30 |
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Afternoon refreshment and networking break |
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PANEL DISCUSSION |
| 15.00 |
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Strategies to becoming a world-class tourist and events destination |
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The travel and tourism industry contributes over 9% to annual global GDP and employs nearly 260 million people across the globe. It is a huge market and a major driver of economic recovery in cities worldwide. In 2011, over $650million is expected to be invested into this high growth industry. This session will bring together major players from across the private and public sectors to discuss what cities and local governments can do to help facilitate investment into travel and tourism. It will also look at key fundamentals such as accessibility, security, infrastructure and promotion that will help to position cities as attractive tourist destinations. Finally, this session will explore what cities need to do to compete at the international level to host large scale events ranging from major sporting competitions to music concerts, exhibitions and conferences to festivals.
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FUTURE CITIES HONORARY AWARD FOR EXCELLENCE IN LEADERSHIP |
| 16.00 |
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Recognising exemplary vision and leadership in shaping a stand-out global city |
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This session will bring to the stage a prominent public sector leader for recognition of their achievement in shaping and promoting a notable world city. The award presentation will be followed by a unique, one-to-one interview which will highlight the critical importance of leadership and vision in creating a strong identity, economic diversity, social cohesion and above all a sustainable urban strategy that has helped to place their city on the world map.
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| 17.00 |
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End of Future Cities Day 1 |
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