Chief Commercial Officer - Dubai Holding Real Estate
Alex Davies is the Chief Commercial Officer at Dubai Holding Real Estate, a role he took over in September 2020.
Alex heads the commercial activity at DHRE, after the amalgamation of Dubai Properties and Meraas, leading its customer-facing functions such as Marketing, Sales, Customer Care, CRM, and Developer Obligations team. This includes developing and setting strategic plans and milestones to better serve DHREs vision and mission across all commercial functions including sales, business development, and Customer Care and Customer Experience.
In his current role, Alex is also responsible for the short-term and long-range commercial planning and budget development to support the strategic business goals of DHRE. He is also mandated to provide inputs to DHRE’s company and portfolio strategy and feasibility studies.
Before this, Alex was the Chief Operating Officer at Dubai Properties LLC since 2019 – handling all operational activities such as the customers and products side of the business. Alex was instrumental in the implementation of significant customer experience enhancement programmes at DP. He was also associated with Ejadah in an advisory role.
With decades of experience in leadership roles across a broad spectrum of the real estate business in the UK and the UAE, Alex came to Dubai in 2014 through Carillion. In 2016, Alex took over as the Managing Director of Emrill Services.
A UK national, Alex has completed his Master’s in Civil Engineering from the University of Nottingham.